Booked vs. aired · Free State Research

The political intelligence desk for Kansas Scans every hour · last 10/20 01:41 CT

Booked vs. aired buys on the air in the last 30 days or booked ahead · U.S. House, 4th District

A station buy is booked with an order, often revised, and billed with an invoice once it runs. Reading the three side by side shows money that was booked and pulled, flights that moved, buys that were cut or grew, and invoices that came in under or over the order.

Red side 13 buys

$395,214

first booked

$395,214

booked now

$270,705

has run

$124,509

still to run

—

cancelled · 0

1 moved · 0 cut · 0 grew · 0 billed off the order · $263,704 finished with no invoice posted yet

Blue side 11 buys

$46,155

first booked

$46,155

booked now

$46,155

has run

—

still to run

—

cancelled · 0

0 moved · 0 cut · 0 grew · 0 billed off the order · $22,710 finished with no invoice posted yet

What changed 1 buy, biggest swing first · click a row for the filings

advertiser	station	what changed	booked for	now	first booked	now	invoiced
Ron Estes	KSNC +2 TV · Great Bend	moved	Sep 22 – Oct 5	Sep 22 – Oct 7	$44,354	$43,455	—

One order filed at a station and its sister stations counts once (the "+2" beside a station). An invoice below the order is not always money pulled: stations sometimes bill a flight in parts, and a later invoice may follow. Stations post invoices unevenly, and some never do, so "has run" counts the invoice where there is one and the booked money for the days already past where there is not. A buy filed once and never revised shows no change here even if it was quietly trimmed.