Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-05 09:57 · flight n/a · 60 KB · folder: Political Files/2026/Non-Candidate Issue Ads/SLF PAC
runs 10/28–11/03 · Open at the source ↗ · posted at source 10/05 08:57 CT · seen by Sentinel 10/06 02:22 CT · lead 17h 24m after · sponsor Senate Leadership Fund · every advertiser in this race →
| Station | WDAF-TV · Kansas City, MO |
| Flight | 2026-10-28 to 2026-11-03 |
| Total (gross) | $306,885 · 159 spots · $1,930 a spot
The gross is what the advertiser is billed. $260,852 of it reaches the station; the remaining $46,033 (15%) is the agency's commission. |
| Order # | 5425710 |
| Posted | 10/05 08:57 CT |
| File | SLF PAC 5425710 (60 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 51 | 32% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 27 | 17% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 26 | 16% | 65+ (43%) |
| Rotator/other | run of schedule | 22 | 14% | 35-54 (31%) |
| Late news | 10–11 p.m. | 16 | 10% | 65+ (33%) |
| Prime | 8–10 p.m. | 14 | 9% | 35-54 (33%) |
| Sports | game windows | 3 | 2% | 35-54 (43%), men-skew |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file