Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-09-30 13:24 · flight n/a · 307 KB · folder: Political Files/2026/Non-Candidate Issue Ads/PEOPLE OVER POLITICS/ORDER 239787
runs 10/01–10/07 · Open at the source ↗ · posted at source 09/30 12:24 CT · seen by Sentinel 09/30 13:18 CT · lead 53m after · sponsor People Over Politics Action Fund · every advertiser in this race →
| Station | KLBY · Colby, KS |
| Flight | 2026-10-01 to 2026-10-07 |
| Total (gross) | $73,500 · 108 spots · $681 a spot
The gross is what the advertiser is billed. $62,475 of it reaches the station; the remaining $11,025 (15%) is the agency's commission. |
| Order # | 239787 |
| Posted | 09/30 12:24 CT |
| File | PEOPLE OVER POLITICS ORDER 239787 (307 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 37 | 45% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 32 | 39% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 13 | 16% | 65+ (43%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file