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The political intelligence desk for Kansas Scans every hour · last 10/19 12:35 CT
LOW Ad fccissue-ad-fileby Senate Democratic Campaign Committeestatus: new

KMBC-TV (Kansas City): SENATE DEMOCRATIC CAMPAIGN COMMITTEE (2026-10-20 – 2026-10-26)

Non-Candidate Issue Ads file · posted 2026-09-24 17:58 · flight n/a · 122 KB · folder: Political Files/2026/Non-Candidate Issue Ads/SENATE DEMOCRATIC CAMPAIGN COMMITTEE

runs 10/20–10/26 · Open at the source ↗ · posted at source 09/24 16:58 CT · seen by Sentinel 09/25 05:18 CT · lead 12h 19m after · sponsor Senate Democratic Campaign Committee

The ad station contract from the FCC public file

StationKMBC-TV · Kansas City, MO
Flight10/20/26-10/26/26
Total (gross)$45,150 · 38 spots · $1,188 a spot
The gross is what the advertiser is billed. $38,378 of it reaches the station; the remaining $6,772 (15%) is the agency's commission.
Order #4469190
Posted09/24 16:58 CT
FileKMBC-Senate Democratic Campaign Committee-4469190-Contract-9.24.26 (122 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slottypical timespotssharewho’s watching
Daytime9 a.m.–4 p.m.1026%65+ (40%), women-skew
Evening news4–7 p.m.718%65+ (43%)
Late news10–11 p.m.718%65+ (33%)
Late night11 p.m.–2 a.m.616%35-54 (40%)
Early morning5–9 a.m.411%65+ (36%), women-skew
Rotator/otherrun of schedule38%35-54 (31%)
Prime access7–8 p.m.13%65+ (32%)

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

Download the contractopen in a new tab ↗

The contract PDF would not display here. Open it ↗ · station's political file ↗