Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-20 12:25 · flight n/a · 126 KB · folder: Political Files/2026/Non-Candidate Issue Ads/KANSAS VALUES INSTITUTE
runs 10/13–10/19 · Open at the source ↗ · posted at source 10/20 11:25 CT · seen by Sentinel 10/20 13:20 CT · lead 1h 54m after · sponsor Kansas Values Institute · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/13/26-10/19/26 |
| Total (gross) | $42,950 · 31 spots · $1,385 a spot
The gross is what the advertiser is billed. $36,508 of it reaches the station; the remaining $6,442 (15%) is the agency's commission. |
| Agency | Waterfront Strategies · Washington, DC 20007 |
| Order # | 4458138 |
| Posted | 10/20 11:25 CT |
| File | KMBC-Kansas Values Institue -4458138-Contract-R 2 -10.19.26 (126 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 8 | 26% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 8 | 26% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 6 | 19% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 4 | 13% | 65+ (33%) |
| Sports | game windows | 2 | 6% | 35-54 (43%), men-skew |
| Late night | 11 p.m.–2 a.m. | 1 | 3% | 35-54 (40%) |
| Rotator/other | run of schedule | 1 | 3% | 35-54 (31%) |
| Prime | 8–10 p.m. | 1 | 3% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file