Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-09-29 11:27 · flight n/a · 76 KB · folder: Political Files/2026/Non-Candidate Issue Ads/SDCC
runs 10/20–10/26 · Open at the source ↗ · posted at source 09/29 10:27 CT · seen by Sentinel 09/29 10:34 CT · lead 7m after · sponsor Sdcc
| Station | KCTV · Kansas City, MO |
| Flight | 2026-10-20 to 2026-10-26 |
| Total (gross) | $19,700 · 14 spots · $1,407 a spot
The gross is what the advertiser is billed. $16,745 of it reaches the station; the remaining $2,955 (15%) is the agency's commission. |
| Order # | 4565455 |
| Posted | 09/29 10:27 CT |
| File | KCTV SDCC 4565455 10.20-10.26 (76 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 5 | 36% | 65+ (43%) |
| Early morning | 5–9 a.m. | 4 | 29% | 65+ (36%), women-skew |
| Late news | 10–11 p.m. | 3 | 21% | 65+ (33%) |
| Prime access | 7–8 p.m. | 1 | 7% | 65+ (32%) |
| Prime | 8–10 p.m. | 1 | 7% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file