
Non-Candidate Issue Ads file · posted 2026-10-14 17:40 · flight n/a · 302 KB · folder: Political Files/2026/Non-Candidate Issue Ads/RGA Right Direction PAC
runs 10/20–10/26 · Open at the source ↗ · posted at source 10/14 16:40 CT · seen by Sentinel 10/15 02:22 CT · lead 9h 41m after · sponsor Republican Governors Association · every advertiser in this race →
| Station | KODE-TV · Joplin, MO |
| Flight | 2026-10-20 to 2026-10-26 |
| Total (gross) | $10,435 · 74 spots · $141 a spot
The gross is what the advertiser is billed. $8,870 of it reaches the station; the remaining $1,565 (15%) is the agency's commission. |
| Order # | 5426244 |
| Posted | 10/14 16:40 CT |
| File | KODE RGA Right Direction PAC Order 5426244 1020-1026 REV 101426 (302 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 22 | 30% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 19 | 26% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 17 | 23% | 65+ (33%) |
| Early morning | 5–9 a.m. | 13 | 18% | 65+ (36%), women-skew |
| Prime access | 7–8 p.m. | 3 | 4% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file