Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-12 16:23 · flight n/a · 210 KB · folder: Political Files/2026/Non-Candidate Issue Ads/People Not Politics
runs 10/20–10/26 · Open at the source ↗ · posted at source 10/12 15:23 CT · seen by Sentinel 10/12 16:23 CT · lead 60m after · sponsor People Not Politics
| Station | KSHB-TV · Kansas City, MO |
| Flight | 2026-10-20 to 2026-10-26 |
| Total (gross) | $15,205 · 13 spots · $1,170 a spot
The gross is what the advertiser is billed. $12,924 of it reaches the station; the remaining $2,281 (15%) is the agency's commission. |
| Posted | 10/12 15:23 CT |
| File | People Not Politicians_Order 10 20 thru 10 26 KSHB_16332 (210 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 5 | 38% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 4 | 31% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 2 | 15% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 2 | 15% | 65+ (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file