Free State ResearchTracker
Federal file · posted 2026-10-21 18:13 · flight n/a · 316 KB · folder: Political Files/2026/Federal/US Senate/Kansas/Roger Marshall
runs 10/28–11/03 · Open at the source ↗ · posted at source 10/21 17:13 CT · seen by Sentinel 10/21 18:22 CT · lead 68m after · sponsor Roger Marshall · about Roger Marshall · every advertiser in this race →
| Station | KSNF · Joplin, MO |
| Flight | 2026-10-28 to 2026-11-03 |
| Total (gross) | $5,910 · 69 spots · $86 a spot
The gross is what the advertiser is billed. $5,024 of it reaches the station; the remaining $886 (15%) is the agency's commission. |
| Agency | Accounts Payable Strategic Media Services · Arlington, VA 22203 |
| Order # | 5345961 |
| Posted | 10/21 17:13 CT |
| File | KSNF Roger Marshall Order 5345961 1028-1103 REV 102126 (316 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 23 | 33% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 21 | 30% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 11 | 16% | 65+ (36%), women-skew |
| Late news | 10–11 p.m. | 11 | 16% | 65+ (33%) |
| Prime access | 7–8 p.m. | 3 | 4% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file