Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-15 15:46 · flight n/a · 250 KB · folder: Political Files/2026/Non-Candidate Issue Ads/1861 INITIATIVE
runs 10/20–10/26 · Open at the source ↗ · posted at source 10/15 14:46 CT · seen by Sentinel 10/15 15:02 CT · lead 15m after · sponsor The 1861 Initiative · every advertiser in this race →
| Station | KLBY · Colby, KS |
| Flight | 2026-10-20 to 2026-10-26 |
| Total (gross) | $85,750 · 43 spots · $1,994 a spot
The gross is what the advertiser is billed. $72,888 of it reaches the station; the remaining $12,862 (15%) is the agency's commission. |
| Order # | 240454 |
| Posted | 10/15 14:46 CT |
| File | 1861 INITIATIVE ORDER 240454 (250 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 15 | 36% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 10 | 24% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 10 | 24% | 65+ (33%) |
| Evening news | 4–7 p.m. | 6 | 14% | 65+ (43%) |
| Prime access | 7–8 p.m. | 1 | 2% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file