Free State ResearchTracker
Non-Candidate Issue Ads file posted 2026-09-10T18:23; flight n/a; 153 KB. Folder: Political Files/2026/Non-Candidate Issue Ads/HER HEALTH HER FUTURE PAC
runs 09/09–09/15 · Open at the source ↗ · posted at source 09/10 17:23 CT · seen by Sentinel 09/10 18:13 CT · lead 50m after · sponsor HER Health HER Future PAC
| Station | KMBC-TV · Kansas City, MO |
| Flight | 09/09/26-09/15/26 |
| Total (gross) | $61,150 · 52 spots · $1,176 a spot
The gross is what the advertiser is billed. $51,978 of it reaches the station; the remaining $9,172 (15%) is the agency's commission. a re-read returned $37,050, below the $61,150 the page states; kept the gross and took the lower as the net. |
| Order # | 4463216 |
| Posted | 09/10 17:23 CT |
| File | KMBC-Her Health Her Future PAC- 4463216-Contract-9.9.26 (153 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 14 | 27% | 65+ (43%) |
| Early morning | 5–9 a.m. | 10 | 19% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 9 | 17% | 65+ (40%), women-skew |
| Late night | 11 p.m.–2 a.m. | 9 | 17% | 35-54 (40%) |
| Late news | 10–11 p.m. | 6 | 12% | 65+ (33%) |
| Sports | game windows | 2 | 4% | 35-54 (43%), men-skew |
| Prime access | 7–8 p.m. | 1 | 2% | 65+ (32%) |
| Rotator/other | run of schedule | 1 | 2% | 35-54 (31%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file