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The political intelligence desk for Kansas Scanning now · last 10/20 21:40 CT
LOW Ad fcccandidate-buy-file-moreU.S. House, 4th Districtby Ron Estesstatus: new

KLBY (Colby): US House - Ron Estes

Federal file posted 2026-03-24T14:48; flight n/a; 467 KB. Folder: Political Files/2026/Federal/US House/RON ESTES FOR CONGRESS/ORDER 231605

Open at the source ↗ · posted at source 03/24 13:48 CT · seen by Sentinel 09/06 14:28 CT · lead 166d after · sponsor Ron Estes · about Ron Estes · every advertiser in this race →

The ad station contract from the FCC public file

StationKLBY · Colby, KS
Total (gross)$16,145 · 156 spots · $103 a spot
The gross is what the advertiser is billed. $13,723 of it reaches the station; the remaining $2,422 (15%) is the agency's commission.
Order #231605
Posted03/24 13:48 CT
FileRON ESTES FOR CONGRESS ORDER 231605 (467 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slottypical timespotssharewho’s watching
Early morning5–9 a.m.5585%65+ (36%), women-skew
Daytime9 a.m.–4 p.m.1015%65+ (40%), women-skew

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

Download the contractopen in a new tab ↗

The contract PDF would not display here. Open it ↗ · station's political file ↗