
State file · posted 2026-10-06 07:50 · flight n/a · 208 KB · folder: Political Files/2026/State/DINAH SYKES FOR INSURANCE COMMISSIONER
runs 10/20–10/26 · Open at the source ↗ · posted at source 10/06 06:50 CT · seen by Sentinel 10/07 02:21 CT · lead 19h 30m after · sponsor Dinah Sykes · about Dinah Sykes · every advertiser in this race →
| Station | KUPK · Garden City, KS |
| Flight | 2026-10-20 to 2026-10-26 |
| Total (gross) | $3,970 · 14 spots · $284 a spot
The gross is what the advertiser is billed. $3,374 of it reaches the station; the remaining $596 (15%) is the agency's commission. |
| Order # | 240079 |
| Posted | 10/06 06:50 CT |
| File | DINAH SYKES FOR INSURANCE COMMISSIONER ORDER 240079 (208 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 7 | 50% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 7 | 50% | 65+ (43%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file