Free State ResearchTracker
State file posted 2026-09-10T18:21; flight n/a; 147 KB. Folder: Political Files/2026/State/GOVERNOR -KS/Cindy Holscher - D
runs 09/23–09/29 · Open at the source ↗ · posted at source 09/10 17:21 CT · seen by Sentinel 09/10 17:44 CT · lead 23m after · sponsor Cindy Holscher · about Cindy Holscher · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 09/23/26-09/29/26 |
| Total (gross) | $27,775 · 66 spots · $421 a spot
The gross is what the advertiser is billed. $23,609 of it reaches the station; the remaining $4,166 (15%) is the agency's commission. a re-read returned $19,570, below the $27,775 the page states; kept the gross and took the lower as the net. |
| Order # | 4463309 |
| Posted | 09/10 17:21 CT |
| File | KMBC-Cindy Holscher-4463309-Contract-9.9.26 (147 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 20 | 30% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 16 | 24% | 65+ (43%) |
| Late night | 11 p.m.–2 a.m. | 10 | 15% | 35-54 (40%) |
| Early morning | 5–9 a.m. | 9 | 14% | 65+ (36%), women-skew |
| Late news | 10–11 p.m. | 8 | 12% | 65+ (33%) |
| Prime | 8–10 p.m. | 2 | 3% | 35-54 (33%) |
| Prime access | 7–8 p.m. | 1 | 2% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file