Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-09-23 11:23 · flight n/a · 533 KB · folder: Political Files/2026/Non-Candidate Issue Ads/RGA RIGHT DIRECTION PAC
runs 09/15–09/21 · Open at the source ↗ · posted at source 09/23 10:23 CT · seen by Sentinel 09/23 11:17 CT · lead 54m after · sponsor Republican Governors Association · every advertiser in this race →
| Station | KAKE · Wichita, KS |
| Flight | 2026-09-15 to 2026-09-21 |
| Total (gross) | $52,040 · 168 spots · $310 a spot
The gross is what the advertiser is billed. $44,234 of it reaches the station; the remaining $7,806 (15%) is the agency's commission. |
| Agency | MHB Media |
| Order # | 236200 |
| Document | invoice |
| Posted | 09/23 10:23 CT |
| File | RGA RIGHT DIRECTION PAC INVOICE 236200-1 (533 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 19 | 34% | 65+ (43%) |
| Early morning | 5–9 a.m. | 19 | 34% | 65+ (36%), women-skew |
| Late news | 10–11 p.m. | 7 | 12% | 65+ (33%) |
| Prime access | 7–8 p.m. | 6 | 11% | 65+ (32%) |
| Prime | 8–10 p.m. | 4 | 7% | 35-54 (33%) |
| Daytime | 9 a.m.–4 p.m. | 1 | 2% | 65+ (40%), women-skew |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file