Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-06 17:16 · flight n/a · 139 KB · folder: Political Files/2026/Non-Candidate Issue Ads/HER HEALTH HER FUTURE PAC
runs 10/02–10/15 · Open at the source ↗ · posted at source 10/06 16:16 CT · seen by Sentinel 10/07 06:20 CT · lead 14h 4m after · sponsor HER Health HER Future PAC
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/02/26-10/15/26 |
| Total (gross) | $56,575 · 41 spots · $1,380 a spot
The gross is what the advertiser is billed. $48,089 of it reaches the station; the remaining $8,486 (15%) is the agency's commission. |
| Order # | 4471937 |
| Posted | 10/06 16:16 CT |
| File | KMBC-Her Health Her- Future-4471937-Contract-R 1-10.5.26 (139 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 12 | 29% | 65+ (36%), women-skew |
| Late news | 10–11 p.m. | 9 | 22% | 65+ (33%) |
| Evening news | 4–7 p.m. | 8 | 20% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 4 | 10% | 65+ (40%), women-skew |
| Prime access | 7–8 p.m. | 3 | 7% | 65+ (32%) |
| Prime | 8–10 p.m. | 2 | 5% | 35-54 (33%) |
| Sports | game windows | 2 | 5% | 35-54 (43%), men-skew |
| Late night | 11 p.m.–2 a.m. | 1 | 2% | 35-54 (40%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file