Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-21 18:45 · flight n/a · 122 KB · folder: Political Files/2026/Non-Candidate Issue Ads/MAIN STREET FUND
runs 10/20–10/26 · Open at the source ↗ · posted at source 10/21 17:45 CT · seen by Sentinel 10/21 18:22 CT · lead 36m after · sponsor Main Street Fund · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/20/26-10/26/26 |
| Total (gross) | $74,250 · 50 spots · $1,485 a spot
The gross is what the advertiser is billed. $63,112 of it reaches the station; the remaining $11,138 (15%) is the agency's commission. |
| Order # | 4482565 |
| Posted | 10/21 17:45 CT |
| File | KMBC-Main Sreet Fund-4482565-Contract-10.20.26 (122 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 13 | 26% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 12 | 24% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 12 | 24% | 65+ (33%) |
| Early morning | 5–9 a.m. | 5 | 10% | 65+ (36%), women-skew |
| Late night | 11 p.m.–2 a.m. | 5 | 10% | 35-54 (40%) |
| Prime | 8–10 p.m. | 3 | 6% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file