
Non-Candidate Issue Ads file · posted 2026-10-05 13:56 · flight n/a · 230 KB · folder: Political Files/2026/Non-Candidate Issue Ads/Win It Back PAC
runs 10/06–11/03 · Open at the source ↗ · posted at source 10/05 12:56 CT · seen by Sentinel 10/06 03:21 CT · lead 14h 24m after · sponsor Win It Back PAC
| Station | KSHB-TV · Kansas City, MO |
| Flight | 2026-10-06 to 2026-11-03 |
| Est. total | ≈ $46,900 estimate |
| Posted | 10/05 12:56 CT |
| File | Win It Back PAC_Order 10 6 thru 11 3 KSHB_3752 (230 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 9 | 38% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 8 | 33% | 65+ (43%) |
| Early morning | 5–9 a.m. | 6 | 25% | 65+ (36%), women-skew |
| Late news | 10–11 p.m. | 1 | 4% | 65+ (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file