Free State ResearchTracker
Federal file · posted 2026-10-02 18:30 · flight n/a · 124 KB · folder: Political Files/2026/Federal/US House/DON COOVER - KS - D
runs 10/06–10/12 · Open at the source ↗ · posted at source 10/02 17:30 CT · seen by Sentinel 10/03 09:20 CT · lead 15h 50m after · sponsor Don Coover · about Don Coover · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/06/26-10/12/26 |
| Total (gross) | $13,325 · 34 spots · $392 a spot
The gross is what the advertiser is billed. $11,326 of it reaches the station; the remaining $1,999 (15%) is the agency's commission. |
| Order # | 4478694 |
| Posted | 10/02 17:30 CT |
| File | KMBC-Don Coover-4478694-Contract-10.2.26 (124 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 7 | 21% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 7 | 21% | 65+ (40%), women-skew |
| Rotator/other | run of schedule | 5 | 15% | 35-54 (31%) |
| Late news | 10–11 p.m. | 5 | 15% | 65+ (33%) |
| Evening news | 4–7 p.m. | 4 | 12% | 65+ (43%) |
| Late night | 11 p.m.–2 a.m. | 3 | 9% | 35-54 (40%) |
| Sports | game windows | 2 | 6% | 35-54 (43%), men-skew |
| Prime | 8–10 p.m. | 1 | 3% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file