Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-07 09:09 · flight n/a · 269 KB · folder: Political Files/2026/Non-Candidate Issue Ads/BEVERLY PAC
runs 10/19–10/25 · Open at the source ↗ · posted at source 10/07 08:09 CT · seen by Sentinel 10/07 11:21 CT · lead 3h 11m after · sponsor Beverly PAC
| Station | KQTV · St. Joseph, MO |
| Flight | 10/19/26-10/25/26 |
| Total (gross) | $31,145 · 108 spots · $288 a spot
The gross is what the advertiser is billed. $26,473 of it reaches the station; the remaining $4,672 (15%) is the agency's commission. |
| Agency | Armada Strategies · Pompano Beach, FL 33062 |
| Posted | 10/07 08:09 CT |
| File | BEVERLY PAC 10-19 to 10-25 KQTV REV (269 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 34 | 31% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 24 | 22% | 65+ (43%) |
| Late news | 10–11 p.m. | 22 | 20% | 65+ (33%) |
| Early morning | 5–9 a.m. | 17 | 16% | 65+ (36%), women-skew |
| Late night | 11 p.m.–2 a.m. | 5 | 5% | 35-54 (40%) |
| Sports | game windows | 3 | 3% | 35-54 (43%), men-skew |
| Prime | 8–10 p.m. | 2 | 2% | 35-54 (33%) |
| Prime access | 7–8 p.m. | 1 | 1% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file