Free State ResearchTracker
Federal file posted 2026-02-13T18:14; flight n/a; 359 KB. Folder: Political Files/2026/Federal/US House/RON ESTES FOR CONGRESS/ORDER 229692
Open at the source ↗ · posted at source 02/13 17:14 CT · seen by Sentinel 09/06 14:28 CT · lead 204d after · sponsor Ron Estes · about Ron Estes · every advertiser in this race →
| Station | KLBY · Colby, KS |
| Total (gross) | $7,950 · 61 spots · $130 a spot
The gross is what the advertiser is billed. $6,758 of it reaches the station; the remaining $1,192 (15%) is the agency's commission. |
| Order # | 229692 |
| Posted | 02/13 17:14 CT |
| File | Ron Estes for Congress Order 229692 (359 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 25 | 40% | 65+ (43%) |
| Early morning | 5–9 a.m. | 16 | 26% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 15 | 24% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 6 | 10% | 65+ (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file