Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-14 11:38 · flight n/a · 126 KB · folder: Political Files/2026/Non-Candidate Issue Ads/SENATE DEMOCRATIC CAMPAIGN COMMITTEE
runs 10/06–10/12 · Open at the source ↗ · posted at source 10/14 10:38 CT · seen by Sentinel 10/14 23:22 CT · lead 12h 44m after · sponsor Senate Democratic Campaign Committee
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/06/26-10/12/26 |
| Total (gross) | $45,800 · 42 spots · $1,090 a spot
The gross is what the advertiser is billed. $38,930 of it reaches the station; the remaining $6,870 (15%) is the agency's commission. |
| Order # | 4469075 |
| Posted | 10/14 10:38 CT |
| File | KMBC-Senate Democratic Campaign Committee-4469075-Contract-R 2 -10.13.26 (126 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 11 | 26% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 9 | 21% | 65+ (43%) |
| Late night | 11 p.m.–2 a.m. | 7 | 17% | 35-54 (40%) |
| Late news | 10–11 p.m. | 6 | 14% | 65+ (33%) |
| Early morning | 5–9 a.m. | 4 | 10% | 65+ (36%), women-skew |
| Rotator/other | run of schedule | 4 | 10% | 35-54 (31%) |
| Prime access | 7–8 p.m. | 1 | 2% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file