Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-09 17:48 · flight n/a · 158 KB · folder: Political Files/2026/Non-Candidate Issue Ads/WIN SENATE
runs 10/10–10/19 · Open at the source ↗ · posted at source 10/09 16:48 CT · seen by Sentinel 10/09 18:22 CT · lead 1h 33m after · sponsor WinSenate · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/10/26-10/19/26 |
| Total (gross) | $99,400 · 85 spots · $1,169 a spot
The gross is what the advertiser is billed. $84,490 of it reaches the station; the remaining $14,910 (15%) is the agency's commission. |
| Agency | Waterfront Strategies · Washington, DC 20007 |
| Order # | 4480273 |
| Posted | 10/09 16:48 CT |
| File | KMBC-WinSenate-4480273-Contract-10.9.26 (158 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 22 | 26% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 19 | 22% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 19 | 22% | 65+ (43%) |
| Late news | 10–11 p.m. | 9 | 11% | 65+ (33%) |
| Late night | 11 p.m.–2 a.m. | 6 | 7% | 35-54 (40%) |
| Sports | game windows | 5 | 6% | 35-54 (43%), men-skew |
| Rotator/other | run of schedule | 4 | 5% | 35-54 (31%) |
| Prime access | 7–8 p.m. | 1 | 1% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file