Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-02 18:36 · flight n/a · 146 KB · folder: Political Files/2026/Non-Candidate Issue Ads/RGA RIGHT DIRECTION PAC
runs 10/27–11/03 · Open at the source ↗ · posted at source 10/02 17:36 CT · seen by Sentinel 10/03 03:00 CT · lead 9h 24m after · sponsor Republican Governors Association · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/27/26-11/03/26 |
| Total (gross) | $105,275 · 94 spots · $1,120 a spot
The gross is what the advertiser is billed. $89,484 of it reaches the station; the remaining $15,791 (15%) is the agency's commission. |
| Order # | 4478733 |
| Posted | 10/02 17:36 CT |
| File | KMBC-RGA Right Direction PAC-4478733-Contract-10.2.26 (146 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 22 | 23% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 20 | 21% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 13 | 14% | 65+ (43%) |
| Late news | 10–11 p.m. | 12 | 13% | 65+ (33%) |
| Late night | 11 p.m.–2 a.m. | 10 | 11% | 35-54 (40%) |
| Sports | game windows | 7 | 7% | 35-54 (43%), men-skew |
| Rotator/other | run of schedule | 5 | 5% | 35-54 (31%) |
| Prime | 8–10 p.m. | 3 | 3% | 35-54 (33%) |
| Prime access | 7–8 p.m. | 2 | 2% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file