Free State ResearchTracker
Federal file · posted 2026-10-15 18:04 · flight n/a · 159 KB · folder: Political Files/2026/Federal/US Senate/ADAM HAMILTON - KS - D/DSCC - AUTHORIZED COMMITTEE FOR CANDIDATE
runs 10/19–11/01 · Open at the source ↗ · posted at source 10/15 17:04 CT · seen by Sentinel 10/15 22:51 CT · lead 5h 47m after · sponsor Adam Hamilton · about Adam Hamilton · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/19/26-11/01/26 |
| Total (gross) | $59,500 · 108 spots · $551 a spot
The gross is what the advertiser is billed. $50,575 of it reaches the station; the remaining $8,925 (15%) is the agency's commission. |
| Order # | 4481540 |
| Posted | 10/15 17:04 CT |
| File | KMBC-DSCC-Adam Hamilton-4481540-Contract-10.15.26 (159 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 26 | 24% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 24 | 22% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 22 | 20% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 12 | 11% | 65+ (33%) |
| Rotator/other | run of schedule | 10 | 9% | 35-54 (31%) |
| Late night | 11 p.m.–2 a.m. | 9 | 8% | 35-54 (40%) |
| Prime | 8–10 p.m. | 2 | 2% | 35-54 (33%) |
| Sports | game windows | 2 | 2% | 35-54 (43%), men-skew |
| Prime access | 7–8 p.m. | 1 | 1% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file