Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-02 16:28 · flight n/a · 229 KB · folder: Political Files/2026/Non-Candidate Issue Ads/RGA Right Direction PAC
runs 10/06–10/12 · Open at the source ↗ · posted at source 10/02 15:28 CT · seen by Sentinel 10/03 09:20 CT · lead 17h 51m after · sponsor Republican Governors Association · every advertiser in this race →
| Station | KSHB-TV · Kansas City, MO |
| Flight | 2026-10-06 to 2026-10-12 |
| Total (gross) | $106,300 · 65 spots · $1,635 a spot
The gross is what the advertiser is billed. $90,355 of it reaches the station; the remaining $15,945 (15%) is the agency's commission. |
| Posted | 10/02 15:28 CT |
| File | Right Direction PAC_Order 10 6 thru 10 12 KSHB_14642 (229 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 19 | 29% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 15 | 23% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 14 | 22% | 65+ (36%), women-skew |
| Late news | 10–11 p.m. | 13 | 20% | 65+ (33%) |
| Prime access | 7–8 p.m. | 4 | 6% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file