Free State ResearchTracker
State file · posted 2026-09-21 11:43 · flight n/a · 50 KB · folder: Political Files/2026/State/Adam Hamilton for Kansas Senate
runs 09/21–10/04 · Open at the source ↗ · posted at source 09/21 10:43 CT · seen by Sentinel 09/21 22:18 CT · lead 11h 34m after · sponsor Adam Hamilton · about Adam Hamilton · every advertiser in this race →
| Station | WDAF-TV · Kansas City, MO |
| Flight | 2026-09-21 to 2026-10-04 |
| Total (gross) | $90,920 · 99 spots · $918 a spot
The gross is what the advertiser is billed. $77,282 of it reaches the station; the remaining $13,638 (15%) is the agency's commission. |
| Posted | 09/21 10:43 CT |
| File | ADAM HAMILTON KS SEN5406396 (50 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 32 | 32% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 25 | 25% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 17 | 17% | 65+ (40%), women-skew |
| Prime | 8–10 p.m. | 12 | 12% | 35-54 (33%) |
| Late news | 10–11 p.m. | 12 | 12% | 65+ (33%) |
| Prime access | 7–8 p.m. | 1 | 1% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file