Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-20 13:59 · flight n/a · 214 KB · folder: Political Files/2026/Non-Candidate Issue Ads/Government That Works PAC
runs 10/21–10/22 · Open at the source ↗ · posted at source 10/20 12:59 CT · seen by Sentinel 10/20 13:20 CT · lead 20m after · sponsor Government That Works PAC
| Station | KSHB-TV · Kansas City, MO |
| Flight | 2026-10-21 to 2026-10-22 |
| Total (gross) | $39,925 · 31 spots · $1,288 a spot
The gross is what the advertiser is billed. $33,936 of it reaches the station; the remaining $5,989 (15%) is the agency's commission. |
| Posted | 10/20 12:59 CT |
| File | Government that Works PAC_Order 10 21 thru 10 22 KSHB_ (214 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 12 | 39% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 6 | 19% | 65+ (43%) |
| Rotator/other | run of schedule | 6 | 19% | 35-54 (31%) |
| Prime | 8–10 p.m. | 3 | 10% | 35-54 (33%) |
| Early morning | 5–9 a.m. | 2 | 6% | 65+ (36%), women-skew |
| Prime access | 7–8 p.m. | 2 | 6% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file