Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-06 07:53 · flight n/a · 246 KB · folder: Political Files/2026/Non-Candidate Issue Ads/KS VALUES INSTITUTE/ORDER 239752
runs 10/27–11/02 · Open at the source ↗ · posted at source 10/06 06:53 CT · seen by Sentinel 10/07 03:01 CT · lead 20h 8m after · sponsor Kansas Values Institute · every advertiser in this race →
| Station | KLBY · Colby, KS |
| Flight | 2026-10-27 to 2026-11-02 |
| Total (gross) | $57,070 · 77 spots · $741 a spot
The gross is what the advertiser is billed. $48,510 of it reaches the station; the remaining $8,560 (15%) is the agency's commission. |
| Order # | 239752 |
| Posted | 10/06 06:53 CT |
| File | KS VALUES INSTITUTE ORDER 239752 REVISED 10-5-26 (246 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 32 | 32% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 26 | 26% | 65+ (43%) |
| Early morning | 5–9 a.m. | 25 | 25% | 65+ (36%), women-skew |
| Late news | 10–11 p.m. | 13 | 13% | 65+ (33%) |
| Prime | 8–10 p.m. | 3 | 3% | 35-54 (33%) |
| Prime access | 7–8 p.m. | 2 | 2% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file