Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-09-28 17:53 · flight n/a · 120 KB · folder: Political Files/2026/Non-Candidate Issue Ads/STOP THE BAN
runs 09/28–10/05 · Open at the source ↗ · posted at source 09/28 16:53 CT · seen by Sentinel 09/29 11:18 CT · lead 18h 24m after · sponsor Stop the Ban PAC
| Station | KMBC-TV · Kansas City, MO |
| Flight | 09/28/26-10/05/26 |
| Total (gross) | $18,050 · 21 spots · $860 a spot
The gross is what the advertiser is billed. $15,342 of it reaches the station; the remaining $2,708 (15%) is the agency's commission. |
| Order # | 4470929 |
| Posted | 09/28 16:53 CT |
| File | KMBC-Stop the Ban-4470929-Contract-9.28.26 (120 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 8 | 38% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 4 | 19% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 4 | 19% | 65+ (43%) |
| Late night | 11 p.m.–2 a.m. | 3 | 14% | 35-54 (40%) |
| Late news | 10–11 p.m. | 1 | 5% | 65+ (33%) |
| Sports | game windows | 1 | 5% | 35-54 (43%), men-skew |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file