Free State ResearchTracker
Non-Candidate Issue Ads file posted 2026-08-31T11:30; flight n/a; 34 KB. Folder: Political Files/2026/Non-Candidate Issue Ads/Kansas Values Institute PAC
Open at the source ↗ · posted at source 08/31 10:30 CT · seen by Sentinel 09/03 21:45 CT · lead 3d after · sponsor Kansas Values Institute · every advertiser in this race →
| Station | WDAF-TV · Kansas City, MO |
| Total (gross) | $46,900 · 34 spots · $1,379 a spot
The gross is what the advertiser is billed. $39,865 of it reaches the station; the remaining $7,035 (15%) is the agency's commission. |
| Posted | 08/31 10:30 CT |
| File | KS VALUES INSTITUTE5383294 (34 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 12 | 35% | 65+ (43%) |
| Early morning | 5–9 a.m. | 10 | 29% | 65+ (36%), women-skew |
| Prime | 8–10 p.m. | 5 | 15% | 35-54 (33%) |
| Late news | 10–11 p.m. | 4 | 12% | 65+ (33%) |
| Daytime | 9 a.m.–4 p.m. | 3 | 9% | 65+ (40%), women-skew |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file