Free State ResearchTracker
Federal file · posted 2026-10-05 15:10 · flight n/a · 113 KB · folder: Political Files/2026/Federal/US Senate/Marshall for KS
runs 10/03–10/09 · Open at the source ↗ · posted at source 10/05 14:10 CT · seen by Sentinel 10/06 00:21 CT · lead 10h 11m after · sponsor Roger Marshall · about Roger Marshall · every advertiser in this race →
| Station | KCTV · Kansas City, MO |
| Flight | 2026-10-03 to 2026-10-09 |
| Total (gross) | $88,885 · 43 spots · $2,067 a spot
The gross is what the advertiser is billed. $75,552 of it reaches the station; the remaining $13,333 (15%) is the agency's commission. |
| Order # | 4583823 |
| Posted | 10/05 14:10 CT |
| File | KCTV KS for Marshall 4583823 10.3-10.9 (113 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 19 | 45% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 7 | 17% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 7 | 17% | 65+ (43%) |
| Late news | 10–11 p.m. | 4 | 10% | 65+ (33%) |
| Prime | 8–10 p.m. | 3 | 7% | 35-54 (33%) |
| Prime access | 7–8 p.m. | 1 | 2% | 65+ (32%) |
| Rotator/other | run of schedule | 1 | 2% | 35-54 (31%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file