Free State ResearchTracker
State file · posted 2026-10-16 10:08 · flight n/a · 79 KB · folder: Political Files/2026/State/Adam Hamilton for Kansas Senate
runs 10/12–10/26 · Open at the source ↗ · posted at source 10/16 09:08 CT · seen by Sentinel 10/16 20:24 CT · lead 11h 15m after · sponsor Adam Hamilton · about Adam Hamilton · every advertiser in this race →
| Station | WDAF-TV · Kansas City, MO |
| Flight | 2026-10-12 to 2026-10-26 |
| Total (gross) | $208,050 · 232 spots · $897 a spot
The gross is what the advertiser is billed. $176,842 of it reaches the station; the remaining $31,208 (15%) is the agency's commission. |
| Order # | 5433045 |
| Posted | 10/16 09:08 CT |
| File | Adam Hamilton US SEN REV 5433045 (79 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 89 | 50% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 58 | 32% | 65+ (36%), women-skew |
| Prime access | 7–8 p.m. | 12 | 7% | 65+ (32%) |
| Prime | 8–10 p.m. | 10 | 6% | 35-54 (33%) |
| Late news | 10–11 p.m. | 7 | 4% | 65+ (33%) |
| Rotator/other | run of schedule | 2 | 1% | 35-54 (31%) |
| Evening news | 4–7 p.m. | 1 | 1% | 65+ (43%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file