Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-09-30 17:56 · flight n/a · 333 KB · folder: Political Files/2026/Non-Candidate Issue Ads/RGA RIGHT DIRECTION PAC
runs 09/22–09/28 · Open at the source ↗ · posted at source 09/30 16:56 CT · seen by Sentinel 10/01 02:17 CT · lead 9h 20m after · sponsor Republican Governors Association · every advertiser in this race →
| Station | KAKE · Wichita, KS |
| Flight | 2026-09-22 to 2026-09-28 |
| Total (gross) | $10,200 · 33 spots · $309 a spot
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record. |
| Order # | 236204 |
| Document | invoice |
| Posted | 09/30 16:56 CT |
| File | RIGHT DIRECTION PAC INVOICE 236204-2 (333 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 11 | 26% | 65+ (36%), women-skew |
| Late news | 10–11 p.m. | 10 | 24% | 65+ (33%) |
| Daytime | 9 a.m.–4 p.m. | 9 | 21% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 8 | 19% | 65+ (43%) |
| Prime access | 7–8 p.m. | 2 | 5% | 65+ (32%) |
| Prime | 8–10 p.m. | 2 | 5% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file