Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-12 16:23 · flight n/a · 211 KB · folder: Political Files/2026/Non-Candidate Issue Ads/People Not Politics
runs 10/27–11/02 · Open at the source ↗ · posted at source 10/12 15:23 CT · seen by Sentinel 10/12 16:23 CT · lead 60m after · sponsor People Not Politics
| Station | KSHB-TV · Kansas City, MO |
| Flight | 2026-10-27 to 2026-11-02 |
| Total (gross) | $15,205
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record. |
| Posted | 10/12 15:23 CT |
| File | People Not Politicians_Order 10 27 thru 11 2 KSHB_16333 (211 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 5 | 38% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 4 | 31% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 2 | 15% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 2 | 15% | 65+ (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file