Free State ResearchTracker
Federal file · posted 2026-10-06 16:24 · flight n/a · 188 KB · folder: Political Files/2026/Federal/US Senate/ADAM HAMILTON - KS - D
runs 10/05–10/12 · Open at the source ↗ · posted at source 10/06 15:24 CT · seen by Sentinel 10/07 09:21 CT · lead 17h 56m after · sponsor Adam Hamilton · about Adam Hamilton · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/05/26-10/12/26 |
| Est. total | ≈ $29,900 estimate |
| Order # | 4478859 |
| Posted | 10/06 15:24 CT |
| File | KMBC-Adam Hamilton-4478859-Contract-10.5.26 (188 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 45 | 44% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 16 | 16% | 65+ (40%), women-skew |
| Prime | 8–10 p.m. | 12 | 12% | 35-54 (33%) |
| Sports | game windows | 10 | 10% | 35-54 (43%), men-skew |
| Prime access | 7–8 p.m. | 6 | 6% | 65+ (32%) |
| Late news | 10–11 p.m. | 6 | 6% | 65+ (33%) |
| Evening news | 4–7 p.m. | 5 | 5% | 65+ (43%) |
| Rotator/other | run of schedule | 2 | 2% | 35-54 (31%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file