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The political intelligence desk for Kansas Scans every hour · last 10/20 01:41 CT
LOW Ad fcccandidate-buy-file-moreU.S. House, 4th Districtby Ron Estesstatus: new

KSNC (Great Bend): US House - Ron Estes (2026-02-16 – 2026-03-01)

Federal file posted 2026-05-01T11:43; flight n/a; 982 KB. Folder: Political Files/2026/Federal/US House/Candidate-US House-KS-Rep-Ron Estes

runs 02/16–03/01 · Open at the source ↗ · posted at source 05/01 10:43 CT · seen by Sentinel 09/06 12:28 CT · lead 128d after · sponsor Ron Estes · about Ron Estes · every advertiser in this race →

The ad station contract from the FCC public file

StationKSNC · Great Bend, KS
Flight2026-02-16 to 2026-03-01
Total (gross)$10,660 · 54 spots · $197 a spot
The gross is what the advertiser is billed. $8,041 of it reaches the station; the remaining $2,619 (25%) is the agency's commission.
Order #20260214-223033299
Posted05/01 10:43 CT
Filecandidate-ushouse-ks-rep-ron-estes-7923-02-16-3-1-26-a-20260214-223033299-pdf (982 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slottypical timespotssharewho’s watching
Rotator/otherrun of schedule1941%35-54 (31%)
Evening news4–7 p.m.1839%65+ (43%)
Daytime9 a.m.–4 p.m.511%65+ (40%), women-skew
Early morning5–9 a.m.49%65+ (36%), women-skew

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

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