Free State ResearchTracker
Federal file · posted 2026-09-28 17:43 · flight n/a · 174 KB · folder: Political Files/2026/Federal/US Senate/ADAM HAMILTON - KS - D
runs 09/28–10/05 · Open at the source ↗ · posted at source 09/28 16:43 CT · seen by Sentinel 09/29 12:18 CT · lead 19h 35m after · sponsor Adam Hamilton · about Adam Hamilton · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 09/28/26-10/05/26 |
| Total (gross) | $49,945 · 35 spots · $1,427 a spot
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record. |
| Order # | 4470918 |
| Posted | 09/28 16:43 CT |
| File | KMBC-Adam Hamilton-4470918-Contract-9.28.26 (174 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 40 | 38% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 30 | 28% | 65+ (40%), women-skew |
| Rotator/other | run of schedule | 12 | 11% | 35-54 (31%) |
| Prime | 8–10 p.m. | 8 | 8% | 35-54 (33%) |
| Sports | game windows | 5 | 5% | 35-54 (43%), men-skew |
| Prime access | 7–8 p.m. | 4 | 4% | 65+ (32%) |
| Late news | 10–11 p.m. | 4 | 4% | 65+ (33%) |
| Evening news | 4–7 p.m. | 3 | 3% | 65+ (43%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file