Free State ResearchTracker
Non-Candidate Issue Ads file posted 2026-09-01T14:53; flight n/a; 233 KB. Folder: Political Files/2026/Non-Candidate Issue Ads/Heartland Priorities
runs 07/28–08/04 · Open at the source ↗ · posted at source 09/01 13:53 CT · seen by Sentinel 09/03 21:45 CT · lead 2d after · sponsor Heartland Priorities
| Station | WIBW-TV · Topeka, KS |
| Flight | 2026-07-28 to 2026-08-04 |
| Spots | 98 |
| Agency | 5 Boroughs Media |
| Order # | 728803 |
| Document | invoice |
| Posted | 09/01 13:53 CT |
| File | Heartland Priorities EST 728803 WIBW INVOICE (233 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 5 | 100% | 65+ (43%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file