Free State ResearchTracker
Non-Candidate Issue Ads file posted 2026-09-09T14:44; flight n/a; 41 KB. Folder: Political Files/2026/Non-Candidate Issue Ads/Her Health Her Future PAC
runs 09/09–09/15 · Open at the source ↗ · posted at source 09/09 13:44 CT · seen by Sentinel 09/09 14:13 CT · lead 29m after · sponsor HER Health HER Future PAC
| Station | WDAF-TV · Kansas City, MO |
| Flight | 2026-09-09 to 2026-09-15 |
| Total (gross) | $81,100 · 74 spots · $1,096 a spot
The gross is what the advertiser is billed. $68,935 of it reaches the station; the remaining $12,165 (15%) is the agency's commission. |
| Order # | 5392178 |
| Posted | 09/09 13:44 CT |
| File | Her Health, Her Future REV 5392178 (41 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 27 | 36% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 24 | 32% | 65+ (43%) |
| Early morning | 5–9 a.m. | 14 | 19% | 65+ (36%), women-skew |
| Prime | 8–10 p.m. | 7 | 9% | 35-54 (33%) |
| Rotator/other | run of schedule | 1 | 1% | 35-54 (31%) |
| Late news | 10–11 p.m. | 1 | 1% | 65+ (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file