Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-19 09:51 · flight n/a · 227 KB · folder: Political Files/2026/Non-Candidate Issue Ads/YES ON AMENDMENT 6
runs 10/20–11/01 · Open at the source ↗ · posted at source 10/19 08:51 CT · seen by Sentinel 10/19 11:19 CT · lead 2h 28m after · sponsor Yes on Amendment 6
| Station | KQTV · St. Joseph, MO |
| Flight | 10/20/26-11/01/26 |
| Total (gross) | $13,617 · 32 spots · $426 a spot
The gross is what the advertiser is billed. $11,574 of it reaches the station; the remaining $2,043 (15%) is the agency's commission. |
| Agency | Debra Schommer Media Group · Toluca Lake, CA 91602 |
| Posted | 10/19 08:51 CT |
| File | YES ON AMENDMENT 6 KQTV 10-20 to 10-26 (227 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Late news | 10–11 p.m. | 11 | 34% | 65+ (33%) |
| Evening news | 4–7 p.m. | 11 | 34% | 65+ (43%) |
| Early morning | 5–9 a.m. | 3 | 9% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 3 | 9% | 65+ (40%), women-skew |
| Late night | 11 p.m.–2 a.m. | 3 | 9% | 35-54 (40%) |
| Prime access | 7–8 p.m. | 1 | 3% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file