Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-09-25 18:28 · flight n/a · 123 KB · folder: Political Files/2026/Non-Candidate Issue Ads/RGA RIGHT DIRECTION PAC
runs 09/29–10/05 · Open at the source ↗ · posted at source 09/25 17:28 CT · seen by Sentinel 09/26 03:18 CT · lead 9h 49m after · sponsor Republican Governors Association · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 09/29/26-10/05/26 |
| Total (gross) | $52,875 · 54 spots · $979 a spot
The gross is what the advertiser is billed. $44,944 of it reaches the station; the remaining $7,931 (15%) is the agency's commission. |
| Order # | 4470420 |
| Posted | 09/25 17:28 CT |
| File | KMBC-RGA Right Direction PAC-4470420-Contract-9.25.26 (123 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Late news | 10–11 p.m. | 13 | 24% | 65+ (33%) |
| Late night | 11 p.m.–2 a.m. | 11 | 20% | 35-54 (40%) |
| Early morning | 5–9 a.m. | 10 | 19% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 9 | 17% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 6 | 11% | 65+ (40%), women-skew |
| Sports | game windows | 2 | 4% | 35-54 (43%), men-skew |
| Rotator/other | run of schedule | 1 | 2% | 35-54 (31%) |
| Prime access | 7–8 p.m. | 1 | 2% | 65+ (32%) |
| Prime | 8–10 p.m. | 1 | 2% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file