Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-05 13:58 · flight n/a · 54 KB · folder: Political Files/2026/Non-Candidate Issue Ads/People Over Politics
runs 10/06–10/13 · Open at the source ↗ · posted at source 10/05 12:58 CT · seen by Sentinel 10/05 19:21 CT · lead 6h 22m after · sponsor People Over Politics Action Fund · every advertiser in this race →
| Station | WDAF-TV · Kansas City, MO |
| Flight | 2026-10-06 to 2026-10-13 |
| Total (gross) | $185,200 · 115 spots · $1,610 a spot
The gross is what the advertiser is billed. $157,420 of it reaches the station; the remaining $27,780 (15%) is the agency's commission. |
| Order # | 5426953 |
| Posted | 10/05 12:58 CT |
| File | People Over Politics 5426953 (54 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 33 | 29% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 32 | 28% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 27 | 23% | 65+ (43%) |
| Late news | 10–11 p.m. | 12 | 10% | 65+ (33%) |
| Prime | 8–10 p.m. | 11 | 10% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file