Free State ResearchTracker
Federal file · posted 2026-09-18 16:53 · flight n/a · 138 KB · folder: Political Files/2026/Federal/US Senate/ROGER MARSHALL - KS - R
runs 09/09–09/15 · Open at the source ↗ · posted at source 09/18 15:53 CT · seen by Sentinel 09/18 19:22 CT · lead 3h 29m after · sponsor Roger Marshall · about Roger Marshall · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 09/09/26-09/15/26 |
| Total (gross) | $58,850 · 45 spots · $1,308 a spot
The gross is what the advertiser is billed. $50,022 of it reaches the station; the remaining $8,828 (15%) is the agency's commission. a re-read returned $18,770, below the $58,850 the page states; kept the gross and took the lower as the net. |
| Order # | 4444874 |
| Posted | 09/18 15:53 CT |
| File | KMBC- Roger Marshall-4444874-Contract-Rev 1-9.1726 (138 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 16 | 36% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 12 | 27% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 7 | 16% | 65+ (36%), women-skew |
| Late news | 10–11 p.m. | 7 | 16% | 65+ (33%) |
| Prime access | 7–8 p.m. | 1 | 2% | 65+ (32%) |
| Sports | game windows | 1 | 2% | 35-54 (43%), men-skew |
| Rotator/other | run of schedule | 1 | 2% | 35-54 (31%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file