Free State ResearchTracker
Federal file · posted 2026-10-12 10:54 · flight n/a · 251 KB · folder: Political Files/2026/Federal/US Senate/Adam Hamilton for US Senate
runs 10/27–11/03 · Open at the source ↗ · posted at source 10/12 09:54 CT · seen by Sentinel 10/12 10:24 CT · lead 30m after · sponsor Adam Hamilton · about Adam Hamilton · every advertiser in this race →
| Station | KSHB-TV · Kansas City, MO |
| Flight | 2026-10-27 to 2026-11-03 |
| Total (gross) | $40,880 · 125 spots · $327 a spot
The gross is what the advertiser is billed. $34,748 of it reaches the station; the remaining $6,132 (15%) is the agency's commission. |
| Order # | 10363 |
| Posted | 10/12 09:54 CT |
| File | Hamilton for US Senate_Order 10 17 thru 11 3 KSHB-10363 (251 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Daytime | 9 a.m.–4 p.m. | 49 | 39% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 27 | 22% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 17 | 14% | 65+ (43%) |
| Late news | 10–11 p.m. | 17 | 14% | 65+ (33%) |
| Prime | 8–10 p.m. | 9 | 7% | 35-54 (33%) |
| Prime access | 7–8 p.m. | 6 | 5% | 65+ (32%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file