Free State ResearchTracker
Federal file · posted 2026-10-08 17:40 · flight n/a · 134 KB · folder: Political Files/2026/Federal/US Senate/ROGER MARSHALL - KS - R
runs 10/19–11/01 · Open at the source ↗ · posted at source 10/08 16:40 CT · seen by Sentinel 10/08 17:21 CT · lead 41m after · sponsor Adam Hamilton · about Adam Hamilton · every advertiser in this race →
| Station | KMBC-TV · Kansas City, MO |
| Flight | 10/19/26-11/01/26 |
| Total (gross) | $29,800 · 43 spots · $693 a spot
The gross is what the advertiser is billed. $25,330 of it reaches the station; the remaining $4,470 (15%) is the agency's commission. |
| Order # | 4479551 |
| Posted | 10/08 16:40 CT |
| File | KMBC-Adam Hamilton-4479551-Contract-10.7.26 (134 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 9 | 21% | 65+ (36%), women-skew |
| Late night | 11 p.m.–2 a.m. | 8 | 19% | 35-54 (40%) |
| Daytime | 9 a.m.–4 p.m. | 7 | 16% | 65+ (40%), women-skew |
| Rotator/other | run of schedule | 7 | 16% | 35-54 (31%) |
| Evening news | 4–7 p.m. | 5 | 12% | 65+ (43%) |
| Late news | 10–11 p.m. | 4 | 9% | 65+ (33%) |
| Prime access | 7–8 p.m. | 2 | 5% | 65+ (32%) |
| Prime | 8–10 p.m. | 1 | 2% | 35-54 (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file