Free State ResearchTracker
Non-Candidate Issue Ads file · posted 2026-10-14 12:32 · flight n/a · 381 KB · folder: Political Files/2026/Non-Candidate Issue Ads/KS VALUES INSTITUTE/Order 239750
runs 10/06–10/12 · Open at the source ↗ · posted at source 10/14 11:32 CT · seen by Sentinel 10/14 13:23 CT · lead 1h 51m after · sponsor Kansas Values Institute · every advertiser in this race →
| Station | KLBY · Colby, KS |
| Flight | 2026-10-06 to 2026-10-12 |
| Total (gross) | $50,920 · 80 spots · $636 a spot
The gross is what the advertiser is billed. $43,282 of it reaches the station; the remaining $7,638 (15%) is the agency's commission. |
| Agency | Great American Media |
| Order # | 239750 |
| Document | invoice |
| Posted | 10/14 11:32 CT |
| File | KS VALUE INSTITUTE INVOICE 239750-1 (381 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 33 | 33% | 65+ (36%), women-skew |
| Evening news | 4–7 p.m. | 24 | 24% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 18 | 18% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 17 | 17% | 65+ (33%) |
| Prime access | 7–8 p.m. | 3 | 3% | 65+ (32%) |
| Prime | 8–10 p.m. | 2 | 2% | 35-54 (33%) |
| Sports | game windows | 2 | 2% | 35-54 (43%), men-skew |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file