Free State ResearchTracker
DashboardAdsFlightsIntel mapSearchSpendMatchupAdvertisers
More ▾
More coverageTop storiesCalendarAd archiveBetting oddsGone quietWastewaterBooked vs. aired
Sign in
The political intelligence desk for Kansas Scanning now · last 10/19 21:35 CT
LOW Ad fcccandidate-buy-fileU.S. Senate (Kansas)by Adam Hamiltonstatus: new

KMBC-TV (Kansas City): US Senate - Adam Hamilton (2026-10-26 – 2026-11-03)

Federal file · posted 2026-10-15 18:04 · flight n/a · 160 KB · folder: Political Files/2026/Federal/US Senate/ADAM HAMILTON - KS - D/DSCC - AUTHORIZED COMMITTEE FOR CANDIDATE

runs 10/26–11/03 · Open at the source ↗ · posted at source 10/15 17:04 CT · seen by Sentinel 10/15 22:51 CT · lead 5h 47m after · sponsor Adam Hamilton · about Adam Hamilton · every advertiser in this race →

The ad station contract from the FCC public file

StationKMBC-TV · Kansas City, MO
Flight10/26/26-11/03/26
Total (gross)$35,425 · 72 spots · $492 a spot
The gross, which is what the advertiser is billed. This filing states no net, so what the station banked is not on the record.
AgencyAL Media LC
Order #4481548
Posted10/15 17:04 CT
FileKMBC-DSCC-Adam Hamilton-4481548-Contract-10.15.26 (160 KB)

Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience

slottypical timespotssharewho’s watching
Early morning5–9 a.m.2725%65+ (36%), women-skew
Evening news4–7 p.m.2321%65+ (43%)
Daytime9 a.m.–4 p.m.2221%65+ (40%), women-skew
Rotator/otherrun of schedule109%35-54 (31%)
Late news10–11 p.m.98%65+ (33%)
Late night11 p.m.–2 a.m.98%35-54 (40%)
Prime8–10 p.m.55%35-54 (33%)
Prime access7–8 p.m.11%65+ (32%)
Sportsgame windows11%35-54 (43%), men-skew

Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.

The contract as filed with the station's public file

Download the contractopen in a new tab ↗

The contract PDF would not display here. Open it ↗ · station's political file ↗