Free State ResearchTracker
State file · posted 2026-10-15 11:23 · flight n/a · 43 KB · folder: Political Files/2026/State/Adam Hamilton for Kansas SentateDSCC
runs 10/19–11/01 · Open at the source ↗ · posted at source 10/15 10:23 CT · seen by Sentinel 10/15 22:51 CT · lead 12h 28m after · sponsor Adam Hamilton · about Adam Hamilton · every advertiser in this race →
| Station | WDAF-TV · Kansas City, MO |
| Flight | 2026-10-19 to 2026-11-01 |
| Total (gross) | $67,325 · 71 spots · $948 a spot
The gross is what the advertiser is billed. $57,226 of it reaches the station; the remaining $10,099 (15%) is the agency's commission. |
| Order # | 5436890 |
| Posted | 10/15 10:23 CT |
| File | DSCC ADAM HAMILTON5436890 (43 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 25 | 35% | 65+ (43%) |
| Early morning | 5–9 a.m. | 21 | 30% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 14 | 20% | 65+ (40%), women-skew |
| Late news | 10–11 p.m. | 7 | 10% | 65+ (33%) |
| Prime | 8–10 p.m. | 3 | 4% | 35-54 (33%) |
| Rotator/other | run of schedule | 1 | 1% | 35-54 (31%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file