Free State ResearchTracker
State file · posted 2026-09-28 12:55 · flight n/a · 66 KB · folder: Political Files/2026/State/Adam Hamilton for Kansas Senate
runs 09/28–10/11 · Open at the source ↗ · posted at source 09/28 11:55 CT · seen by Sentinel 09/29 13:19 CT · lead 25h 23m after · sponsor Adam Hamilton · about Adam Hamilton · every advertiser in this race →
| Station | WDAF-TV · Kansas City, MO |
| Flight | 2026-09-28 to 2026-10-11 |
| Total (gross) | $130,225 · 164 spots · $794 a spot
The gross is what the advertiser is billed. $110,691 of it reaches the station; the remaining $19,534 (15%) is the agency's commission. |
| Posted | 09/28 11:55 CT |
| File | Adam Hamilton US Sen5419002 (66 KB) |
Where the spots run — and who each slot reaches the station's own schedule, joined to each daypart's audience
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Early morning | 5–9 a.m. | 53 | 38% | 65+ (36%), women-skew |
| Daytime | 9 a.m.–4 p.m. | 42 | 30% | 65+ (40%), women-skew |
| Evening news | 4–7 p.m. | 30 | 21% | 65+ (43%) |
| Prime | 8–10 p.m. | 8 | 6% | 35-54 (33%) |
| Prime access | 7–8 p.m. | 4 | 3% | 65+ (32%) |
| Late news | 10–11 p.m. | 3 | 2% | 65+ (33%) |
Spot counts are real, from the order’s own schedule. “Who’s watching” is modeled from each daypart’s public audience mix (the same model behind the demographics export), not measured local ratings.
The contract as filed with the station's public file